UnityWorks Named Certified Video Advertising Provider for KIA



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UnityWorks, the industry leader in micro-targeted video campaigns for automotive dealers, today announced it has been named as a certified video advertising provider for KIA through its KIA Digital Certified Solutions (KDCS) program.

UnityWorks will provide turnkey, dealer customized video campaigns that will feature model-specific creative to build brand consideration and preference for Kia models through Double Click, YouTube and Facebook advertising platforms. The campaigns are designed to target “in-market” auto intenders within a 25 mile radius of each dealership.

"One of the reasons why we selected Unityworks was based on the exceptional results that we achieved from our test campaigns last spring in select markets across the country," said Amber Ewell, digital planning manager for Kia Motors America. "During that time we received view and click rates that were well above industry averages, and Google search interest for pilot dealers increased by 59% year-over-year. Not only was it highly effective in reaching auto intenders, but it was very cost-efficient too," she added.

According to Google, on average 57% of vehicle buyers watch automotive videos during the car purchase process, 42% of those who watch video will search dealer inventory and 46% will actually visit a dealer’s showroom.

"We're delighted to partner with Kia and their dealers to offer an end-to-end, multi-platform video offering that nicely complements search activity, reaches prospects on their mobile devices and will help drive more traffic to dealer websites and ultimately more retail sales," stated Tim Copacia, executive vice president for UnityWorks.

The UnityWorks packages will include dealer-customized model video ads , choice of campaigns on the world’s largest media platforms (DoubleClick, YouTube, and Facebook/Instagram), and a Full Line Kia Video Showcase that will be the primary destination for click- through action within the dealer’s website.

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